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Facebook Advertising Tips for Beginners

If you’re an entrepreneur or small business owner, chances are good that Facebook advertising has crossed your mind. Maybe you’ve even dabbled in promoting posts already. Dipping a toe in the water is great, but it can easily snowball into an icy polar plunge if you’re left to navigate the waters of Facebook advertising without guidance. Okay, enough of this water analogy…

It’s no secret that businesses continue to allocate more of their marketing budgets towards social media advertising. In 2020, social ad spends are projected to grow 20% year over year to a total of $43 Billion. And if you want a piece of this pie, you’re in the right place, because you should.

Before you start spending a sizable amount of your marketing budget on ads, know that there’s a big difference between strategically spending on high-value ads tailored and targeted to your ideal client and wasting your money on an undesirably placed single advertisement blasted to...

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