Don’t get me wrong, I love to embrace spontaneity. Accepting an invitation to a Nelly concert 60 minutes before showtime, grabbing a Lyft to dash across town during rush hour, and walking into the stadium just in time to hear “Hot in Herre” is fine proof of this. However, there’s a time and a place for life’s unprompted thrills, and your social media content is certainly not one of them. Would you wing your monthly invoicing? Risk showing up to the bank to cash a check five minutes after close on a Saturday afternoon? Didn’t ‘t think so. Just like invoicing, your social media content is a fundamental component of your business, and for this reason, your content should be mindful, premeditated, and planned in a calendar. Here are five of the most common content planning myths debunked.

MYTH #1: You don’t need a content calendar

Still resisting the idea of a planning mechanism? I’ve been there too. Social media should be fun and...