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Facebook Advertising Tips for Beginners

If you’re an entrepreneur or small business owner, chances are good that Facebook advertising has crossed your mind. Maybe you’ve even dabbled in promoting posts already. Dipping a toe in the water is great, but it can easily snowball into an icy polar plunge if you’re left to navigate the waters of Facebook advertising without guidance. Okay, enough of this water analogy…

It’s no secret that businesses continue to allocate more of their marketing budgets towards social media advertising. In 2020, social ad spends are projected to grow 20% year over year to a total of $43 Billion. And if you want a piece of this pie, you’re in the right place, because you should.

Before you start spending a sizable amount of your marketing budget on ads, know that there’s a big difference between strategically spending on high-value ads tailored and targeted to your ideal client and wasting your money on an undesirably placed single advertisement blasted to...

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Social Media Wellness Tips for Navigating the Upcoming Election

social media wellbeing Oct 18, 2020

Be honest, how have you felt after spending time on social media lately? Is your experience fun or frustrating? Does social media leave you feeling energized or drained? If you’re feeling more drained than energized after spending time online, know that you’re not alone. In fact, after recently polling my Instagram audience, nearly 90% of you recently reported feeling drained.

Where does this sense of overwhelm and exhaustion come from? I’ll give you a giant hint: it likely has much to do with the nearly $2B dollars that is being pumped into your social media feeds as we speak in the form of political advertising for the 2020 election. This year, the projected spend on Facebook’s suite of platforms: Facebook, Instagram, and Messenger, is set to exceed that of the previous two election cycles. Based on historical data from 2016 and 2018, we also know that 54% of this advertising spend occurs within the last 10 weeks of an election. So, with just two weeks to...

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Five Content Planning Myths

Don’t get me wrong, I love to embrace spontaneity. Accepting an invitation to a Nelly concert 60 minutes before showtime, grabbing a Lyft to dash across town during rush hour, and walking into the stadium just in time to hear “Hot in Herre” is fine proof of this. However, there’s a time and a place for life’s unprompted thrills, and your social media content is certainly not one of them. Would you wing your monthly invoicing? Risk showing up to the bank to cash a check five minutes after close on a Saturday afternoon? Didn’t ‘t think so. Just like invoicing, your social media content is a fundamental component of your business, and for this reason, your content should be mindful, premeditated, and planned in a calendar. Here are five of the most common content planning myths debunked.

MYTH #1: You don’t need a content calendar

Still resisting the idea of a planning mechanism? I’ve been there too. Social media should be fun and...

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Self-Love Score and Why It’s the First Step to Marketing Yourself

On a scale of 1-10, what is your current self-love score? Many may be surprised to hear that the first step towards successful personal brand-building through social media marketing actually has nothing to do with social media or marketing whatsoever. Rather, it has everything to do with you and your self-love score, which is real-time assessment of how much love you feel for yourself in any given moment.

You see, in order to harness influence through social media marketing you must first lay a solid foundation of love. Why? Without a deep love of the self, without truly believing in what you are saying, doing, or asking of others, you have absolutely no leverage. Simply put, it’s impossible to convince other people of something you don’t truly believe yourself.

Further, a lack of self-love is the root cause of manufactured authenticity. Chances are good that you’ve come across this manufactured or false authenticity online. Someone trying to sell you on how they...

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3 Ways to Detox Your Social Media Consumption

social media wellbeing Mar 24, 2020

If your social media usage has shifted from fun and insightful to scary and anxiety-inducing, it may be time to do a social media detox. As a social media professional, I’m generally a major proponent of its use. I truly believe that social media, when used properly, can help us achieve our greatest desires. At the same time, I’d be ignorant to deny that social media can have a negative impact on our wellbeing if left out of check. When in balance, social media connects us, entertains us, and educates us. When out of balance, social media divides us, overwhelms us, and can even depress us.

In times of adversity and great change, whether that be through natural disaster, an election cycle, or a public health crisis, the double-edged sword of social media becomes magnified. For so many, turning to an online community during tough times provides connection, love, and support. For others, it may only add to the negative emotions you may be experiencing. Regardless of where...

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