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The Support System That Got Me Through 2020

wellbeing Dec 28, 2020

What have you learned about community this year? I know that I’ve learned a lot. As someone who prides themselves on independence, I naively thought I’d ride the waves of this pandemic solo. This thought lasted 10 days, tops. It’s true that absence makes the heart grow fonder- just take a look at the list of minute daily exchanges that we now long for. In the same way, my need for community was born out of isolation…let me explain.

March 2020. It’s the moment when the United States got the jolt of a lifetime; the onset of a pandemic. Panic. Uncertainty. Scarcity. Like many, I initially reacted from a place of fear and thrust myself into an isolation pod in an attempt to stay healthy, just me, myself, and I. Having dealt with asthma as a young adult, I saw myself listed amongst those in the “high-risk” category for contracting COVID-19, and that scared me. As a kid I was hospitalized more than once for asthma attacks and I know the feeling...

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Social Media Wellness Tips for Navigating the Upcoming Election

social media wellbeing Oct 18, 2020

Be honest, how have you felt after spending time on social media lately? Is your experience fun or frustrating? Does social media leave you feeling energized or drained? If you’re feeling more drained than energized after spending time online, know that you’re not alone. In fact, after recently polling my Instagram audience, nearly 90% of you recently reported feeling drained.

Where does this sense of overwhelm and exhaustion come from? I’ll give you a giant hint: it likely has much to do with the nearly $2B dollars that is being pumped into your social media feeds as we speak in the form of political advertising for the 2020 election. This year, the projected spend on Facebook’s suite of platforms: Facebook, Instagram, and Messenger, is set to exceed that of the previous two election cycles. Based on historical data from 2016 and 2018, we also know that 54% of this advertising spend occurs within the last 10 weeks of an election. So, with just two weeks to...

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Self-Love Score and Why It’s the First Step to Marketing Yourself

On a scale of 1-10, what is your current self-love score? Many may be surprised to hear that the first step towards successful personal brand-building through social media marketing actually has nothing to do with social media or marketing whatsoever. Rather, it has everything to do with you and your self-love score, which is real-time assessment of how much love you feel for yourself in any given moment.

You see, in order to harness influence through social media marketing you must first lay a solid foundation of love. Why? Without a deep love of the self, without truly believing in what you are saying, doing, or asking of others, you have absolutely no leverage. Simply put, it’s impossible to convince other people of something you don’t truly believe yourself.

Further, a lack of self-love is the root cause of manufactured authenticity. Chances are good that you’ve come across this manufactured or false authenticity online. Someone trying to sell you on how they...

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3 Ways to Detox Your Social Media Consumption

social media wellbeing Mar 24, 2020

If your social media usage has shifted from fun and insightful to scary and anxiety-inducing, it may be time to do a social media detox. As a social media professional, I’m generally a major proponent of its use. I truly believe that social media, when used properly, can help us achieve our greatest desires. At the same time, I’d be ignorant to deny that social media can have a negative impact on our wellbeing if left out of check. When in balance, social media connects us, entertains us, and educates us. When out of balance, social media divides us, overwhelms us, and can even depress us.

In times of adversity and great change, whether that be through natural disaster, an election cycle, or a public health crisis, the double-edged sword of social media becomes magnified. For so many, turning to an online community during tough times provides connection, love, and support. For others, it may only add to the negative emotions you may be experiencing. Regardless of where...

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